its not MAGIC, it's science! A single routine with 3 actions: cleansing, makeup removing and exfoliating. Daily “new skin” effect. 20second is all you need to regain more refined texture and completely transformed, brighter, more luminous complexion thanks to mild exfoliating action of this non-SLS celanser. It's airy and super light with a scent of orange water, natural citrus & apricot, perfect for a morning wash or evening cleansing routine.